Not just words:
guide to a shared culture

15 words to interpret and understand tomorrow’s society

Definitions, examples of situations, in-depth explorations, instructions for use: “Not Just Words” is Valore D’s initiative that, thanks to the collaboration with Feltrinelli Education and to the contribution of the creative talents of Yoonik, provides an effective tool for understanding both today and tomorrow.

Words give form to thought, which defines the vision we have of the world and our capacity to imagine its future. The “Not Just Words” project identifies 15 keywords to describe the diversities that enrich the lives of people and organizations, with the objective of steering the construction of an inclusive culture.

Corresponding to each of these 15 concepts are 15 illustrations, created using an array of different styles and approaches The illustrators participating in the project embellished the narrative by adding a new language to it: the idiom of the image. . Indeed, the image becomes an ally of the word, as part of the endeavour to overcome stereotypes and prejudices – remnants of a cultural heritage that contributes to the spread of discrimination.

The objective of the project? To create a guide composed of words and images, that has what it takes to launch the journey towards a society that is capable of making the most of the unique characteristics of each individual and of taking account of a plurality of identities and perspectives.

Guide in motion: the dissemination of tangible words

“Not Just Words” is an accessible guide that aims to get everyone involved in the effort to create a society where every individual feels that they have the right to exist and to have their own voice.

Raising digital awareness

The guide is complementing Valore D’s social media channels for the whole of 2024, thanks to exclusive, custom- designed content to feed into the debate around the 15 concepts.

The concreteness of paper

Not only words becomes a book to give the representation of diversity the space it deserves on home shelves.

Turin Book Fair

The Guide arrives at the Turin Book Fair 2024, where you can come and browse it on Sunday 12 May.

Words on tour

Passing through the bookshops of Rome, Naples and Bari, “Not Just Words” will make its way right across Italy with dedicated in-person events.

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The strengths of “Not Just Words”: a whole lot more than a glossary

Properly understanding the meaning of words and the use of language is the first step on the journey towards an inclusive organization, where differences live together in a diverse, equitable ecosystem.

The added value of images

15 illustrations for 15 words: representation and exploration, working in synergy for a unique project.

Beyond words: not just definitions

The guide provides instructions for use, as well as contextual information and in-depth explanations to facilitate the understanding of words.

What to read and what to watch

Books, films and much more besides, to explore words in depth, with the contribution of Razzismo brutta storia

The future in words

A training tool to guide the understanding of the present and to help build the future.

In collaboration with

With the creative contribution of the talents of

Not just words. Guide to a shared culture

A project dedicated to 15 words that can foster an understanding of inclusion in a way that represents diversity more truthfully.

The book is on sale at Feltrinelli bookstores in Milan in Piazza Duomo, Piazza Piemonte and Stazione Centrale.
Purchasable online HERE

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